A ”ONE-OFF” event catering to a surge in interest among international destination management companies eyeing Australia for incentive itineraries is being organised in early 2025.
Destination Marketplace is scheduled to take place at Park Hyatt Sydney, February 13, and is being organised by representation company Tourism Portfolio to meet an expected growth in demand from its DMC partners
DMCs from Europe, the Americas, Africa and the Middle East are set to attend along with venue representatives from the New South Wales coast and Highland regions.
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Tourism Portfolio general manager, Sharon Levingston, cited the Incentive Travel Excellence Incentive Travel Index 2024 study, which found positive signs of more activity in the incentive travel market.
The report was jointly produced by the Incentive Research Foundation and the Society for Incentive Travel Excellence (SITE). Of the 2,800 organisers interviewed, 45 per expect business to be above or higher than 2024 levels.
“We have more of our international clients travelling to Australia next year than we’ve ever had before and that is because they recognise that international corporate meetings and incentive travel rewards are extremely strong and getting stronger,” Levingston said.
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“They will be exhibiting at AIME in Melbourne and then extending their stay in Sydney to exhibit at Destination Marketplace to meet with agencies and meeting and incentive planners who can’t attend AIME or did so and only had limited time to catch up.”
Donna Kessler, Tourism Portfolio director and owner, described the event, titled “Destination Marketplace – Where Imagination Meets Destination” as one special evening to welcome the company’s DMC partners and venues. A press statement by the company announcing the event described it as a “one-off”.
Tourism Portfolio says places are limited and can be booked here…
Main picture: Sharon Levingston (left) and Donna Kessler
