BRISBANE’s premier convention centre is collaborating with a new hotel, events and leisure precinct across the city’s river that is set to maximise the destination’s appeal to conference and incentive groups.
The Star Brisbane, which is due to open across from Brisbane Convention and Exhibition Centre (BCEC) in August, will form a 12-hectare events and leisure destination with Queen’s Wharf linked by a pedestrian bridge.
The collaboration is aimed at making the most of both riverside locations for delegates attending conferences in the city and holding their post-conference social events.
BCEC said in a statement that Queen’s Wharf would be a “strategic addition to Brisbane’s existing business events infrastructure” as the Queensland state capital prepared to host the 2032 Olympics.
As the largest conference venue in Brisbane, BCEC brings 60 per cent of the city’s visiting conferences, attracting 120 such events and thousands of delegates each year. The BCEC precinct will be linked to The Star Brisbane and Queen’s Wharf by Neville Bonner Bridge, a newly developed pedestrian walkway.
Backgrounder… Brisbane: More than an Olympic Dream
The Star Brisbane and Queen’s Wharf area will offer purpose-built event spaces, luxury hotels, Sky Deck, an expansive leisure deck, entertainment and dining options, riverfront parklands, heritage buildings and more.
“From our seemingly suspended Sky Deck which soars 100 metres above the Brisbane River and spans 250 metres in length, to our expansive open-air Leisure Deck brimming with event and entertainment possibilities, The Star Brisbane provides a wonderland of opportunities for product launches or sunset soirées,” said Kelvin Dodt, The Star Brisbane’s chief operating officer for hospitality.
BCEC general manager, Kym Guesdon, said having the Queen’s Wharf precinct directly opposite and accessible to BCEC would deliver a unique Brisbane experience for delegates and conference organisers.
More… Brisbane’s BCEC bouncing back
“It expands the value of the South Bank precinct offering and delivers additional benefits for conference organisers and delegates,” she said.
“We are thrilled to partner with The Star Brisbane to push beyond the physical boundaries of each property and offer more variety than ever before.”
The collaboration is also geared towards driving economic benefit for the region while offering visitors and locals a new waterfront precinct in “Australia’s hidden treasure”.
