Tapping into the growing market of US travel organisers seeking local experiences in Asia, Destination Asia Vietnam organised a series of familiarisation tours highlighting the country’s cultural offerings.
Showcasing new experiences from their 2017 ‘local gems’ range, the destination management company factored local food tastings, which included Pho, seafood pancakes and locally brewed craft beers and rice wine, and Vespa food tours into itineraries.
The US groups visited Ho Chi Minh City, Hanoi and Halong Bay (main picture) among other popular destinations.
Ian Clark, general manager of Destination Asia Vietnam, said: “Following market trends for experiences that reveal the true cultural fabric of the country, our efforts are focused on delivering uncontrived product that allows travellers to bond with a destination on a fundamental and natural level.”
