EIGHT co-exhibitors joined Malaysia Convention and Exhibition Bureau (MyCEB) at IBTM World in Barcelona this week as the “TripleE 2.0” global campaign was launched.
TripleE 2.0 was presented during a ribbon-cutting ceremony at the MyCEB pavilion and builds on efforts to promote Malaysia’s business events sector through TripleE’s themes of “Elevate, Excel and Enliven”.
MyCEB says it has been extending financial and non-financial support to qualifying applicants seeking to hold events in Malaysia through the TripleE initiative.
“Our objective is to solidify Malaysia’s reputation as a preferred global destination for business events,” said Noor Azlan, director of business development at MyCEB.
“IBTM World allows us to share Malaysia’s diverse capabilities with the international community, forge invaluable connections, and generate impactful business leads. We are focused on securing new partnerships, strengthening existing ones, and driving economic growth through this platform,” Azlan said.
The three-day IBTM World comes to a close today with an expected 12,000 attendees and 2,650 international hosted buyers having attended.
Suppliers joining the MyCEB pavilion…
– Kuala Lumpur Convention Centre (KLCC)
– Malaysia International Trade and Exhibition Centre (MITEC)
– Borneo Convention Centre Kuching (BCCK)
– Malayan Safaris
– Penang Convention & Exhibition Bureau (PCEB)
– Mandarin Oriental Kuala Lumpur
– Amari Spice Penang
– Asian Trails
MyCEB’s agenda at IBTM World includes the Meetings Leadership Network Event an exclusive Advocacy Policy session to commemorate IBTM’s 20th anniversary. MyCEB was also recognised as part of IBTM’s Loyalty Group for its support and contribution to the event over the years.
Since its founding in 2011, MyCEB officials say the bureau has supported 2,419 business events up to 2019, attracting approximately 1.94 million delegates and contributing an estimated RM14.7 billion (about US$3.3bn) to the Malaysia’s economy.
In the period following Covid, from 2020 to 2023, MyCEB supported an additional 497 business events, drawing in around 1.2 million delegates and adding an estimated RM4.9 billion in economic impact.
