The Thailand Convention and Exhibition Bureau (TCEB) has teamed up with ITBM Events as a 'global partner' across the group's portfolio, raising the bureau's international visibility and introducing both parties to an extensive network of event professionals.
The partnership will be promoted at IBTM World in Barcelona this November and will continue on to Aime, IBTM Arabia, IBTM America, IBTM China and IBTM Latin America in 2016.
The link will help Thailand to position itself as a leading destination within Asia, says TCEB’s president Nopparat Maythaveekulchai. “This partnership forms part of TCEB’s strategy to enhance our reach and connect with global MICE players. This exciting collaboration with ibtm events’ five shows across five continents, complemented by an extensive global database of MICE professionals, is a partnership that we are very much looking forward to nurturing.”
Portfolio director of IBTM Events Sallie Coventry said that the partnership was forged out of shared qualities between the two. “There is a great number of brand synergies between ourselves and Thailand Convention & Exhibition Bureau, making them the perfect choice of portfolio partner. We are very much looking forward to working with a destination that shares our values and passion around promoting connections in the meetings, incentive, conference and events industries.”
IBTM World will take place from November 17-19. Register to attend here. For news of changes and additions to the show, see here.
