Shangri-La Hotels and Resorts has launched the Shangri-La Events Collection and Golden Circle Event Planner Rewards.
The programme will offer meeting and travel professionals and any Golden Circle member the ability to earn elite status as well as earn and redeem points for groups, meetings, conferences and events across the Shangri-La, Kerry and Hotel Jen portfolio.
A company spokesperson said the new meetings and events loyalty programme would dovetail with Shangri-La’s “Loyalty Is” campaign and ongoing loyalty transformation. It is aimed at making Golden Circle a highly sought after hotel reward scheme.
“We are connecting with and building deeper recognition for an important group of customers as well as further extending our relationship with our existing loyal Golden Circle members,” said Wee Kee Ng, Shangri-La’s vice president of loyalty and partner marketing.
Steven Taylor, Shangri-La International Hotel Management’s chief marketing officer, said: “With Event Planner Rewards, Golden Circle has significantly broadened the value we offer group and event planners worldwide.
"Event organisers can now earn Golden Circle points on all conferences, meetings and events as well as redeem points towards their future events and meetings or use them for leisure travel and unique culinary experiences.”
For more on Shangri-La’s new programme for event organisers see here.
