SARAWAK returned to EventXpo with bigger goals and a stronger presence as the Borneo state reaffirms its role as Malaysia’s capital of legacy-driven business events, say the state’s convention burea.
BESarawak said the event built on the success of last year’s theme – Tribe Legacy Sarawak – with the Sarawak Pavilion at this year’s expo showing how business events can benefit not just the economy, but also society and the environment.
“Being Malaysia’s legacy capital of business events means driving impactful programmes and ensuring stakeholders have the tools, support, and opportunities needed to contribute to national progress,” said Amelia Roziman, CEO of BESarawak.
Sarawak’s participation at EventXpo 2025 spotlighted initiatives that align with the Malaysia’s priorities – especially in social, economic, and environmental development.
Advocacy at the policymaking level is crucial in legacy-building, which is why we’re hosting the LEAP Summit during LEGACY360
– Amelia Roziman, BESarawak chief executive
The three-day expo, organised by Malaysian Association of Convention and Exhibition Organisers and Suppliers, was held at Kuala Lumpur Convention Centre and came to a close on August 9. The event featured 90 companies, two state pavilions, and international exhibitors from Korea, Indonesia, Thailand, India, and Singapore
In October, Sarawak will host LEGACY360, Malaysia’s first and only business event legacy forum. As one of three transformative initiatives, LEGACY360 will focus on five legacy objectives: Advocate, Educate, Advance, Recognise, and Support.
Each of these objectives is matched with a dedicated initiative: the LEAP Summit to advocate for legacy thinking, LEGACY360 to educate industry stakeholders, and AI.LEGACY Intelligent Impact Management System to advance innovation in legacy creation, Borneo Inspires Legacy Awards (BILA) and the International Journal of Business Events and Legacies (IJBEL) to recognise significant contributions. There will also be incentives to support event planners fully committed to long-term impact.
More… Sarawak gets in step with Indonesia
“Advocacy at the policymaking level is crucial in legacy-building, which is why we’re hosting the LEAP Summit during LEGACY360,” Roziman added. “It will bring together government leaders and industry players from around the globe to explore how business events can be used to support social growth, economic progress, and environmental responsibility.”
Sarawak’s commitment to inclusive development was also reflected during EventXpo, when BESarawak signed a Memorandum of Collaboration with Borneo Business Connect to launch Kind Borneo – a community-focused expo taking place alongside LEGACY360, October 2-3, in Kuching.
Backgrounder… BESarawak test runs LEGACY360
Kind Borneo is designed to bring together corporations, non-profits, and philanthropies to share ideas and collaborate on projects that promote kindness and positive social impact.
In another major milestone, Sarawak introduced the I AM LEGACY movement to Peninsular Malaysia for the first time. The movement celebrates individual and united efforts in creating positive change through business events. This was demonstrated by Sarawak’s delegation of 13 co-exhibitors, representing a wide range of expertise from event planning and tourism to hospitality and venues:
Event Management:
- Absolute Cool Event (Event Management)
- Place Borneo (PCO)
- Techno Expo (Exhibition Management)
Destination Management:
- Cat City Holidays
- Greatown Travel
Hotels & Venues:
- Hilton Kuching
- Pullman Kuching & Miri Waterfront
- Imperial Hotel Miri
- RH Hotel Sibu
- Sheraton Kuching Hotel
- Miri & Mulu Marriott Resort & Spa
- The Waterfront Hotel Kuching
- Borneo Convention Centre Kuching
“EventXpo was a success for Sarawak. The legacy vision received very strong support from stakeholders, which shows that legacy-building is no longer a concept, but a shared direction for the future. Collaboration is the key to value creation,” Roziman said.
Main image… The BESarawak team and exhibitors at the pavilion opening for EventXpo 2025 at Kuala Lumpur Convention Centre
