SAM LAY has been made senior director Asia Pacific with CWT Meetings & Events, a division of Carlson Wagonlit Travel.
Based in Singapore, Lay will lead a team of meetings and events specialists across key markets in Asia Pacific.
Prior to joining CWT Meetings & Events, he was senior director for Greater China at BCD Meetings & Events.
He has more than 17 years of experience in meetings and events, having worked at Singapore Tourism Board, MSD and Suntec International among others. At Suntec International he led the planning and development for several new convention projects in Asia.
Professionally accredited as a Certified Meeting Professional (CMP) from the Convention Industry Council, Lay holds a bachelor’s degree in international tourism from James Cook University in Australia. He is also a graduate of the Singapore Armed Forces Staff and Command College.
He will be responsible for expanding CWT Meetings & Events’ business by creating engaging and memorable events for clients in the region while helping them maximise the return on investment on their M&E spend.
Lay will report to Cindy Fisher, senior vice president and global head, CWT Meetings & Events. “Sam’s extensive knowledge and experience, combined with CWT’s investment in the latest data and digital solutions, will help our clients optimise their M&E spend while delivering best possible attendee experience,” Fisher said.
