Tourism New Zealand will be hosting its first 10,000-strong incentive from Amway China in 2018, a trip which is expected to bring more than NZ$50 million in to the local economy.
Arriving in waves of 500, the incentive will take place in Queenstown over five days thanks to partnerships with Tourism New Zealand, Destination Queenstown, Air New Zealand and Immigration New Zealand.
“The $50 million in value is estimated just from Amway’s spend on the incentive alone. Each of the 10,000 staff will also contribute additional personal spend while in the country bringing the total even higherm,” says chief executive of Tourism New Zealand Kevin Bowler.
“We know that one of the key reasons New Zealand won was because of the coordinated approach we took and the proposal that answered all of Amway’s questions.”
He added that the Amway visitors will arrive in New Zealand during off-peak season in a strategic decision to support the country’s slower months.
“Immigration New Zealand played a pivotal role, as bringing 10,000 Chinese into the country will require significant coordination and efficiency in regard to visa processing.”
Mayor of Queenstown Lakes District Vanessa van Uden said that Queenstown was looking forward to welcoming Amway China’s delegates.
“The benefits will extend far outside Queenstown itself. Other communities right across the district will see these visitors, and feel the impact of their time here.”
“We are developing strong links with China through our sister city and commercial relationships with Hangzhou. Amway’s visit to Queenstown will provide the opportunity for our local business community to give them a unique experience that they will love.”
The win was publicly confirmed by the Prime Minister and Minister of Tourism John Key at a press briefing in Shanghai.
Air New Zealand’s chief executive Christopher Luxon congratulated stakeholders in attracting the incentive, adding:
“Together with the other partners, Air New Zealand was able to create an innovative and compelling offer to ensure our guests from Amway have an outstanding and uniquely New Zealand experience from the moment they step on-board.”
Destination Queenstown CEO Graham Budd echoed this, saying:
“This business will deliver a significant boost to our business community in autumn 2018, which aligns with our objectives of achieving growth in these seasons, while showcasing the Southern Hemisphere’s premier four season lake and alpine resort to over 10,000 high achievers from one of Queenstown’s most important visitor markets.”
