Thailand Convention and Exhibition Bureau (TCEB) has launched an online campaign called Spice Up Your Business Agenda, which will offer privileges and booking discounts for business events travellers. The campaign aims to give agents more reason to purchase additional leisure packages, offering deals across accommodation, spa, golf, entertainment and shopping excursions.
Partnerships with Thai Airways, Visa and the Tourism Authority of Thailand (TAT) are among the organisations collaborating with the campaign, who have pooled resources to create exclusive services and products for MICE travellers. Special meeting and retreat packages will also be made available to secondary MICE destinations and tourist regions such as Hua Hin and Samui,
President of TCEB, Nopparat Maythaveekulchai, said of the campaign: "TCEB is confident that our online marketing plans for 2014 will play an important role in attracting MICE travellers into Thailand to meet our target of 987,000 visitors and 96,900 million baht of revenue. Essentially, the effort will help drive the expansion of MICE-related business and positions Thailand as the destination for the world's MICE industry in the near future."
You can register for the campaign here. Registration is open until March 15, 2015.
