PERTH is to host Australia’s signature Dreamtime event for the first time, Tourism Australia has announced.
As part of the Dreamtime programme – aimed at promoting the country as a world-class incentive destination – the Australian meetings industry will have the opportunity to meet and do business with qualified buyers from key markets, including China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom, during business sessions.
“Dreamtime is Australia’s largest business events showcase and taking the event to Perth is an exciting development for the city,” said Tourism Australia managing director John O’Sullivan. “With new hotel infrastructure developments, new international non-stop flights from London and a growing incentive offering, Perth is continuing to raise its profile internationally.”
O’Sullivan said Dreamtime had a strong track record in driving business outcomes for the Australian business events industry.
“We know there’s nothing like experiencing Australia first-hand to drive business, and Dreamtime has proven this time and again, providing outstanding value to the Australian business events industry.
“The Dreamtime 2017 event has generated more than 105 business leads to date, worth more than A$100 million, with a media reach of over 207 million people across the globe helping to encourage more business event to Australia.
“Dreamtime is unquestionably the perfect platform to showcase our country’s outstanding products and experiences whilst also demonstrating our industry’s event delivery capabilities to buyers and media from around the world.”
Perth Convention Bureau (PCB) chairman Kevin Skipworth said, “Dreamtime is the preeminent showcase event to promote our destination to conference and incentive groups around the world. Tourism Australia has a wonderful heritage in managing this premium event. PCB industry members will benefit enormously.”
The Dreamtime programme includes a destination showcase, dedicated media events and networking opportunities, to allow the maximum engagement between Australian industry and international business events buyers.
Dreamtime 2019 will be held from December 2-3, with international buyers and media then continuing on educational visits to other Australian destinations.
KEY FACTS – DREAMTIME 2017
• 95 international incentive planners and 19 international and domestic media attended the Dreamtime 2017 event.
• 100 per cent of buyers indicated they were either “satisfied” or “very satisfied” with the Dreamtime 2017 programme.
• 95 per cent of buyers stated they were more likely to send business to Australia as a result of attending Dreamtime 2017.
• More than 160 items of media coverage were generated for Australia, with an estimated reach of 207 million people.
