Xavier Daurian takes over as managing director of Luminous Experiential MSLGROUP. He joined the agency three months ago to expand its presence in the region and further collaboration between the Hong Kong-based company and agencies in the parent group, Publicis.
Daurian (left), a 13-year veteran of the live communications industry, previously managed events in mainland China with Havas Sports & Entertainment.
Projects also include the Apec CEO Summit in Manila last November, as well as events in China for Roland-Garros, Huawei, Michelin and LG.
Daurian takes over from Luminous co-founder Dave Low (below), who remains with the company as co-founder and executive producer.
Glenn Osaki, president of MSLGROUP in Asia, said: “Xavier has been a huge influence since joining Luminous Experiential MSLGROUP, he has demonstrated solid leadership in delivering effective, strategic and integrated solutions.
“With Xavier’s track record in event production, business development and operational management, I am confident that Xavier will work well with Publicis Groupe’s agencies and continue to innovate for the direct benefits of our clients.
“I would also like to thank Dave, an industry veteran and the co-founder of the agency, for his leadership and contribution in forming the DNA of Luminous Experiential MSLGROUP.
“In his new role as co-founder and executive producer, Dave will work closely with Xavier and continue to ensure clients’ brands stay at the forefront of trends and expe- riences. Xavier’s leadership and Dave’s advisory will undoubtedly bring the agency to greater heights.”
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