SARAWAK is looking boldly into the future as work on a new airport makes progress along with light-rail lines serving the state capital Kuching and the second phase of Borneo Convention Centre Kuching being constructed. New hotels, Air Borneo having commenced flight this year and even the launch in recent days of the state’s first locally designed semiconductor chip are only just starting to grab the headlines – at least in Southeast Asia.
There is a further determination, however, for Sarawak those headlines to make an impression globally, especially with conference and incentive organisers. These efforts have a unique ethos based around them: for business events to leave a positive impact on the community, future generations and the environment. With more than a nod to Borneo’s culture, Business Events Sarawak has a special campaign for this. They call it “Tribe Legacy”.
As the Sarawak Beyond 2026 destination showcase held in September showed, technology and infrastructure is defining Sarawak’s progress, but there remains a steadfast that recognition of culture, heritage and nature. The appeal of the state’s rainforests, waterways and a fascinating history that spans Borneo tribes, a multicultural identity, colonial-era “white rajahs” are now being leveraged by BE Sarawak to ensure delegates have plenty to do and see beyond topics in the conference-hall whether they be tech investments, ecology or energy. And there’s plenty for delegates to see and do around the “Cat City” of Kuching.
Here are six ideas for organisers to consider…
1. Kuching’s Old Town
Groups looking for an interactive city discovery activity can sign up for Kuching Tales & Trails, an Amazing Race-style challenge organised by Ecogreen Holidays.
Teams navigate the historic streets of old Kuching, solving clues and completing tasks while uncovering landmarks such as Carpenter Street, centuries-old temples and independently run cafés. The format encourages collaboration and friendly competition while giving delegates a deeper appreciation of the city’s multicultural heritage.
It is an effective alternative to a traditional city tour, particularly for incentive groups or conference delegates with limited free time, but a strong drive to bond with team members.
2. Paddle the Sarawak River and Meet the Ring Ladies
For an even more adventurous outing, Semadang Adventure offers kayaking expeditions along the Sarawak River.
The activity combines soft adventure with cultural immersion as participants paddle through Borneo’s natural landscapes before gathering for food and entertainment at Semadang’s base camp.
Among the highlights is a chance to meet some of the last remaining members of the Borneo tribal Ring Lady community, now in their 80s, who have added copper rings on their forearms and calves each birthday since childhood.
The encounter provides a rare opportunity for groups to hear personal stories and learn about traditions that are becoming increasingly uncommon in modern-day Borneo.
Delegates get to know more about the tribes of Borneo and how their culture has helped shape Sarawak. The adventurers who steered their kayaks to the shores near Semadang’s base camp are rewarded with a hearty lunch, musical and dance entertainment and a fond farewell from tribal folk.
3. Encounter Orangutans at Semenggoh
A visit to Kuching is hardly complete without time at Semenggoh Wildlife Centre, one of Sarawak’s best-known conservation attractions.
The orangutan rehabilitation and research centre sits within a forest reserve and offers opportunities to observe semi-wild orangutans from designated feeding areas. Guided trekking programmes provide additional insight into conservation efforts and rainforest ecosystems.
For international delegates, the chance to see one of the world’s most iconic primates in its natural habitat is a memorable incentive experience and a reminder of Sarawak’s commitment to protecting its biodiversity.
4. Turn Heritage Into Hands-On Learning
Kuching’s museums offer more than traditional sightseeing. The Borneo Cultures Museum provides an engaging introduction to the state’s ethnic communities, traditions and history, including the legacy of the Brooke family, the so-called “White Rajahs” who ruled Sarawak for more than a century.
The first of those colonial-era pioneers was James Brooke, noted for striking a deal with the Sultan of Brunei to quell a tribal rebellion and who then applied his negotiation skills into getting Borneo head-hunting tribes to agree peace pacts with each other.
That story continues at the Brooke Museum, located within the former Brooke family dockyards that have been transformed into a heritage attraction. The venue also offers outdoor event space for receptions and gatherings.
Meanwhile, the Borneo Cultures Museum can support CSR-focused activities, including handicraft workshops such as necklace making in collaboration with community organisations including Heart Treasures.
Such programmes allow delegates to engage directly with local artisans while contributing to community initiatives.
5. Take Meetings to the River
The Sarawak River is one of Kuching’s defining features, and river cruises provide an alternative setting for networking and meetings.
Cruise passengers can enjoy views of landmarks including the striking Sarawak State Legislative Assembly building and the Astana, the former Brooke residence that remains one of the city’s most recognisable historic sites.
For organisers seeking something different, one of the Sarawak River Cruise vessels offers half-day and full-day meeting packages. A conference-style setup for up to 30 participants can be arranged on the lower deck, while the upper deck provides space for sightseeing, canapés and informal networking.
It is a practical way to blend business sessions with destination experiences without adding extra transfers to the programme.
6. Start the Day With a Wellness Rave
The latest wellness trends are making their way into corporate events, and Fable, near Kuching, is tapping into the growing popularity of Southeast Asia’s “morning rave” movement.
Delegates begin the day with yoga, meditation or sound-bath sessions before enjoying coffee, healthy beverages and breakfast choices.
DJs provide an upbeat soundtrack as participants ease into the day, creating a more energising alternative to the standard morning meeting routine.
The venue also has a meaningful community connection. Behind the main space is a shelter caring for abandoned, stray and injured dogs, opening opportunities for groups interested in incorporating animal welfare or community engagement elements into their programme.
