EVENT-MANAGEMENT intelligence platform Jublia is adding the initials AI to its branding as the age of artificial intelligence transforms the way organisers not only measure event data, but also gain a deeper understanding of results so as to enable better responses to situations that arise in real time.
The Singapore-based platform provider has gone “AI native” with a “complete re-architecture” that changes how users interact with event data .
“For years, event technology has focused on engagement metrics – clicks, scans, dashboards,” said Kuan Yan Tan, CEO and co-founder of Jublia AI. “But engagement alone is no longer enough. The next era belongs to intelligence: events that understand context, adapt in real time, and act when people need answers.”
Rather than forcing attendees, exhibitors, and organisers to search through fragmented information, a spokesperson said Jublia AI strings together static and dynamic event data (from agendas and exhibitors to behavioural signals) to transform the entire experience into a prompt-based one.
Users can now ask, not just search – reflecting the way people already interact with AI in their daily workflows.
“This isn’t about adding AI features,” Kuan added. “It’s about adopting an AI posture. We rebuilt the platform so intelligence is embedded at the core, not layered on top.”
As part of the rebrand, Jublia AI is introducing three prominent capabilities:
- Query-Driven Event Experiences
Attendees and exhibitors can interact with events through natural language across apps, websites, and on-site touchpoints; turning complex event ecosystems into intuitive, conversational experiences.
- AI Observability with Actionable Insights
Beyond traditional analytics, Jublia AI can capture intent and behavioural signals that organisers can act on in real time, enabling smarter decisions before, during, and after the event.
- Training as Part of the Workflow
Recognising that AI is only as good as its data, Jublia AI is piloting a new model where organisers become active partners in training the system, supported by specialist guidance on how to enrich data and improve outcomes over time.
Jublia AI said that with its AI-first architecture event experiences can be reimagined: from personalised journeys and intelligent matchmaking to real-time guidance and continuously learning systems.
“This rebrand is our new starting line,” Kuan said. “Whether you’ve worked with us before or are discovering Jublia AI for the first time, we invite the industry to experience what event engagement intelligence looks like in practice.”
