KEY appointments have been made to the Asia Pacific Incentives and Meetings Event’s executive team as AIME 2025 promises an expanded show.
John Wilson joins AIME as Marketing Director, bringing more than 25 years’ industry expertise to the role.
Wilson previously led teams at international event and trade fair organisers Informa, Deutsche Messe and Foundry (IDG). He will be responsible for global marketing communications at AIME as it prepares for its 32nd event in 2025.
Multi-disciplinary creative storyteller Kayla Elliott joins Wilson in the role of Marketing Executive and will be creating content for AIME’s global audience.
Claire Graham has been appointed Director of Operations and Content and joins the AIME team from Interpoint Events.
Graham has more than 20 years’ event management experience and has managed events across Australia including Taste Festival, Smooth FM Chocolate Festival and the ATSA Independent Living Festival. She joins the team having successfully managed operations for AIME 2024.
Also joining the operations team is Nissa Ni as Event and Systems Coordinator, who comes to the role after almost 15 years at the Melbourne Convention and Exhibition Centre, the home of AIME.
Event Director Silke Calder said the new team members bring new perspectives, skills and insights to complement and bolster the unrivalled event experience of the broader AIME team.
“We are so excited to welcome John, Claire, Kayla and Nissa to the AIME team. They are already making their impact felt, bringing new ideas and inspiration as preparations for AIME 2025 continue at pace,” Calder said.
“The growth of AIME 2024 was just phenomenal, and we are confident our team will deliver an event in 2025 that’s bigger and better than ever.”
AIME 2025 will be the fourth event delivered by Calder and her team from Talk2 Media and Events, which manages the show on behalf of Melbourne Convention Bureau.
Held at the Melbourne Convention and Exhibition Centre, AIME has expanded its footprint to 15,000 square metres over 10 bays to accommodate more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor.
AIME 2025 is scheduled for February 10-12, and will be co-located for the first time with global exhibitions association UFI’s Asia-Pacific Conference, February 13-14.
