As part of brand activation company Pico’s ‘Global Care in Action’ initiative, staff from the Chenzhou International Convention and Exhibition Centre, a subsidiary, spent a day playing and interacting with children at Chenzhou Beiju District Children's Welfare Centre. The Global Care initiative is central to Pico’s CSR programme, which began in 2014. This year, the company launched an internal fundraising scheme, raising 5,000 RMB for a new air conditioner for the centre and unveiled at the centre this January.
