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Digital meets physical with projection mapping, gesture control and more
Interactive technology is a powerful way of engaging event audiences. Darren Chuckry of Uniplan says this is vital to ‘next-gen’ marketing MORE
Digital pioneers rally for Global Meetings Industry Day
First ICESAP-PCMA Knowledge Exchange in Asia Pacific sees VR, AI and creativity on show in Hong Kong. Martin Donovan reports MORE
Dog of a year for agencies?
Many in events are glad to see 2017 behind them following a spate of corporate bloodletting, agency turmoil and shock departures. Steve Cray reports MORE
Driving down memory lane
It's back to the future as Volkswagen partners with Uniplan for the launch of the new T6 on the 66th anniversary of the iconic Transporter series MORE
Experiential marketing and brands: The Art of Storytelling
Uniplan’s Darren Chuckry says the events industry in Asia has yet to unleash the full power of live entertainment on brand marketing MORE
How to avoid a communication roadblock
Understanding industry terminology helps smooth the creative process. Darren Chuckry discusses effective communication MORE
Karen Arndt and Dawn Dennis leave amid Uniplan shake-up
Darren Chuckry takes over as managing director; Daphne Choi’s role changes from MD to exhibitions specialist. Martin Donovan reports MORE
Live experience vital to next-gen marketing
Darren Chuckry on why Uniplan champions the technology and art of Experiential 2.0 MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
Uniplan signs up Gordon Wang as Beijing general manager
Wang brings 'deep knowledge and extensive experience' of auto industry as live comms agency seeks to strengthen presence in Greater China MORE
‘Disagreement’ forces Uniplan and Darren Chuckry to part ways
Event agency turmoil in Hong Kong continues as brand communications company stays firm on strategic business direction. Martin Donovan reports MORE
‘Fierce competition’ prompts Uniplan into global rebranding
Brand experience agency reinvents itself in the face of ‘market evolution’ MORE
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EXPERTISE
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OPINION
A public, private matter
To prevent those dips in tourism revenue caused by low seasons, Marc Rodriguez says consider Barcelona’s successful formula MORE
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