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Digital meets physical with projection mapping, gesture control and more
Interactive technology is a powerful way of engaging event audiences. Darren Chuckry of Uniplan says this is vital to ‘next-gen’ marketing MORE
Dog of a year for agencies?
Many in events are glad to see 2017 behind them following a spate of corporate bloodletting, agency turmoil and shock departures. Steve Cray reports MORE
Driving down memory lane
It's back to the future as Volkswagen partners with Uniplan for the launch of the new T6 on the 66th anniversary of the iconic Transporter series MORE
Experiential marketing and brands: The Art of Storytelling
Uniplan’s Darren Chuckry says the events industry in Asia has yet to unleash the full power of live entertainment on brand marketing MORE
How to avoid a communication roadblock
Understanding industry terminology helps smooth the creative process. Darren Chuckry discusses effective communication MORE
Karen Arndt and Dawn Dennis leave amid Uniplan shake-up
Darren Chuckry takes over as managing director; Daphne Choi’s role changes from MD to exhibitions specialist. Martin Donovan reports MORE
Live experience vital to next-gen marketing
Darren Chuckry on why Uniplan champions the technology and art of Experiential 2.0 MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
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EXPERTISE
She's one of 20 in their 20s
Chloe Lai Hsu Huei faces more chilling challenges than most conference organisers with events that involve live surgery and research. MORE
OPINION
Year of the Dog battle plan
Darren Kerr has drawn up a 7-point strategy for event planners following a tough 2017 for many agencies MORE
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