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2017 Macau trends: a sales director’s predictions
Timothy Tan expects short-lead times to persist, requests for more unconventional incentives and hi-tech AV backdrops to stand out in the year ahead MORE
4 ways digital will make your event marketing easier
From QR codes to celebrity selfies, tech is the gateway to immersive events says Pico’s Darren Lim MORE
5 changes to business events over the past decade
As MIX marks its 10th anniversary, events maestro Peter Jones takes a lighthearted look back on the challenges planners now face MORE
Aime sets sights on meeting the Generation Z challenge
Melbourne Convention Bureau CEO Karen Bolinger advises meeting professionals to respond to the technology expectations of younger delegates. Georgia Feldmanis reports MORE
Choosing technology for your events
Pick technology that's simple, engaging and relevant, Silvia Pellegrini says MORE
Conference centre bosses highlight Top 10 meeting trends
The IACC releases research on the industry’s game changers MORE
Cotai Strip hotels pioneer event-planning app
Sheraton Grand Macao and The St Regis Macao are debuting a digital event-planning tool that helps planners go green. Georgia Feldmanis reports MORE
Digital dimensions
With app developers fighting for a larger slice of the events industry, Steve Cray logs in to what planners should know MORE
Digital meets physical with projection mapping, gesture control and more
Interactive technology is a powerful way of engaging event audiences. Darren Chuckry of Uniplan says this is vital to ‘next-gen’ marketing MORE
Event apps: the awkward truth
Planners are shunning event apps because most are mediocre and irrelevant, says Pico’s Daniel Wu – but he has a solution MORE
Four cool tech tools to enhance your event
Carly Lewis of cievents shares the lowdown on apps that will make meetings easier and better MORE
Gen Z, unsubscribers and other meetings disruptors
Imex pinpoints changes on the horizon – from kids born in the ’90s joining the workforce, to a rebellion against email and the rise of AI and VR MORE
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EXPERTISE
Brand loyalty and B2B events from Starwood to Marriott
Xue Ying Mei on her loyalty scheme roles, from working with Hewlett-Packard’s sales distributors to B2B loyalty and events with Marriott MORE
OPINION
Beware of pirates lurking on the high seas of teambuilding
David Simpson warns of ideas being copied and sold at knockdown prices as employee engagement catches on MORE
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