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CEO’s story: From Branded to Great European Carnival
Michael Denmark tells how he links sponsors to events and creating Asia’s annual carnival extravaganza MORE
Deals over coffee and Champagne
Sands China's Gene Capuano spells out what makes for a win-win sponsorship agreement MORE
Secrets to securing sponsorship
Convincing a client to sponsor an event is one of the trickiest feats in the business. Roy Ying gives tips on how to do it MORE
Sponsors for better, not worse
Commercial support is not what it used to be, with relations evolving into partnerships between the likeminded. Steve Cray reports MORE
The Value Of Corporate Sponsorship
Brisbane nearly lost its annual Racecourse Road Carnival because of dwindling corporate support MORE
Time for MICE trade shows to get wise
Martin Donovan on a new era in event sponsorship and a peep at the latest issue of MIX MORE
Value, timing and CSR
Take into account three crucial issues before approaching sponsors, says events specialist Roy Ying MORE
What works, what won't
Melbourne-based events expert Peter Jones warns planners to do their homework before entering into sponsorship deals MORE
When sponsors appear too good to be true
Roy Ying warns that attractive VIP offerings have the potential to spiral into crises MORE
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Esports can change your game
To Greg O’Dell, the rise of video gaming is a chance to align with big changes MORE
When you wish upon events
Disney’s Karen Kwan tells of Ed Sheeran downpours and corporate buyouts at the theme park MORE
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