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4 ways digital will make your event marketing easier
From QR codes to celebrity selfies, tech is the gateway to immersive events says Pico’s Darren Lim MORE
5 ways to unplug and reconnect with creativity
Pico’s Dean Cluer presents the case for putting aside digital devices when brainstorming MORE
Event apps: the awkward truth
Planners are shunning event apps because most are mediocre and irrelevant, says Pico’s Daniel Wu – but he has a solution MORE
Nissan Infiniti tours eastern China
Pico blends east China scenery, cuisine and TV show in winning recipe for brand experience drive MORE
P3 Space inspires innovation with brainstorming day
P3 Space Demo Day for Pico incubator sees Shanghai tech start-ups and entrepreneurs brainstorm business event strategy MORE
Pico alliance with OurCrowd to boost meetings start-up funding
Brand activator announces alliance between its P3 Innovation platform and OurCrowd, global equity crowdfunding platform and venture capital fund MORE
Pico exhibitor platform targets small enterprises
E3 exhibitor service platform is the second offering of the brand activator’s P3 Innovation initiative MORE
Pico start-up facility to nurture MICE industry innovation
Brand activators launch P3 Space in Shanghai as part of incubator initiative to boost advances in business events. Martin Donovan reports MORE
Pico’s design Wanda
The brand activation company applies its experiential event skills to a theme park celebrating the Chinese property giant’s links with the movie business MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
What does it mean to be creative?
Pico’s Patrick Larsen on how to lead creative solutions MORE
What we can learn from our cousins in TV
Pico’s Tyronne O’Callaghan on the links between corporate events and broadcasting MORE
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EXPERTISE
6 ways to engage younger audiences with digital
FreemanXP’s Katherine Zimoulis suggests technology best practices to Millennial-proof your events MORE
OPINION
Trust is key for China’s ‘Great Delink’
Conference facilitator Roy Sheppard emphasises the need for associations to build credibility over time with international partners MORE
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