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4 ways digital will make your event marketing easier
From QR codes to celebrity selfies, tech is the gateway to immersive events says Pico’s Darren Lim MORE
5 ways to unplug and reconnect with creativity
Pico’s Dean Cluer presents the case for putting aside digital devices when brainstorming MORE
Event apps: the awkward truth
Planners are shunning event apps because most are mediocre and irrelevant, says Pico’s Daniel Wu – but he has a solution MORE
Nissan Infiniti tours eastern China
Pico blends east China scenery, cuisine and TV show in winning recipe for brand experience drive MORE
Pico exhibitor platform targets small enterprises
E3 exhibitor service platform is the second offering of the brand activator’s P3 Innovation initiative MORE
Pico start-up facility to nurture MICE industry innovation
Brand activators launch P3 Space in Shanghai as part of incubator initiative to boost advances in business events. Martin Donovan reports MORE
Pico’s design Wanda
The brand activation company applies its experiential event skills to a theme park celebrating the Chinese property giant’s links with the movie business MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
What does it mean to be creative?
Pico’s Patrick Larsen on how to lead creative solutions MORE
What we can learn from our cousins in TV
Pico’s Tyronne O’Callaghan on the links between corporate events and broadcasting MORE
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EXPERTISE
6 tips for avoiding Oscar mix-ups at events
Carlson Wagonlit Travel’s Michael Chiay stresses the need for effective pre-planning, staff training and post-show procedures after the Best Picture announcement blip MORE
OPINION
Red-tape killed Mega-Events Fund – but we are really to blame
With Hong Kong’s big initiative on live events in tatters, Robert Rogers says industry leaders must now speak with one voice to government MORE
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