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4 ways digital will make your event marketing easier
From QR codes to celebrity selfies, tech is the gateway to immersive events says Pico’s Darren Lim MORE
5 ways to unplug and reconnect with creativity
Pico’s Dean Cluer presents the case for putting aside digital devices when brainstorming MORE
Event apps: the awkward truth
Planners are shunning event apps because most are mediocre and irrelevant, says Pico’s Daniel Wu – but he has a solution MORE
Nissan Infiniti tours eastern China
Pico blends east China scenery, cuisine and TV show in winning recipe for brand experience drive MORE
Pico exhibitor platform targets small enterprises
E3 exhibitor service platform is the second offering of the brand activator’s P3 Innovation initiative MORE
Pico start-up facility to nurture MICE industry innovation
Brand activators launch P3 Space in Shanghai as part of incubator initiative to boost advances in business events. Martin Donovan reports MORE
Pico’s design Wanda
The brand activation company applies its experiential event skills to a theme park celebrating the Chinese property giant’s links with the movie business MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
What does it mean to be creative?
Pico’s Patrick Larsen on how to lead creative solutions MORE
What we can learn from our cousins in TV
Pico’s Tyronne O’Callaghan on the links between corporate events and broadcasting MORE
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EXPERTISE
Brand loyalty and B2B events from Starwood to Marriott
Xue Ying Mei on her loyalty scheme roles, from working with Hewlett-Packard’s sales distributors to B2B loyalty and events with Marriott MORE
OPINION
Beware of pirates lurking on the high seas of teambuilding
David Simpson warns of ideas being copied and sold at knockdown prices as employee engagement catches on MORE
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