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25 live event agencies to watch in the year ahead
From experiential marketing giants to indie heroes and young contenders. MIX selects live communications specialists set to transform Asia’s business events in 2017 MORE
6 ways to engage younger audiences with digital
FreemanXP’s Katherine Zimoulis suggests technology best practices to Millennial-proof your events MORE
Ad veteran Lidstone takes the reins at WRG
Experiential agency WRG appoints former Havas Worldwide boss to keep agency at cutting-edge of experiential communications MORE
Ex-Imagination HK chief to lead The Labs, Asia
Chris Dobson to be regional head of new experiential design agency launched by Project Worldwide MORE
Google industry leader joins MCI tech session
MCI Hong Kong delivers ‘Sharing Session Vol 2’ with experts telling how Virtual and Augmented Reality are changing live communications and brand experiences. Martin Donovan reports MORE
Harbourfront hoops
Adidas teams up with WRG to create a ‘Sportsbase’ on Hong Kong’s Central Harbourfront. Marisa Cannon reports MORE
IMEX places live experiential events to fore at Vegas show
Carnival, C2 Learning Labs, a Live Zone and Legacy Wall to feature as major elements of four-day IMEX America MORE
Karen Arndt and Dawn Dennis leave amid Uniplan shake-up
Darren Chuckry takes over as managing director; Daphne Choi’s role changes from MD to exhibitions specialist. Martin Donovan reports MORE
Lore Live rises from fall of WRG with new Adidas event
Beatrice Remy’s new creative agency retains former Hong Kong staff and client base. Martin Donovan reports MORE
Luminous MSL promotes events maestro Daurian to top spot
Co-founder Dave Low stays on in senior role as former Havas man tasked with regional growth and working with Publicis agencies MORE
Macau urged to pursue HK-style waterfront success
Use of event space at Hong Kong Central Harbourfront inspires MISE to press former Portuguese territory’s officials into action MORE
The year that was… and a peep into 2017
Those at the helm of live event agencies recap 2016 highlights as they look ahead to the coming year’s prospects MORE
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EXPERTISE
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OPINION
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