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5 ways to up your game and attract buyers
Get Global co-founder Gary Bender says more pressure for ROI means suppliers need to get the most from trade shows MORE
Engaging employees with experiences
Experiential gifts are gaining ground in Asia-Pacific as companies move beyond giving physical mementos to clients and employees, writes Jane Bainbridge MORE
Events coming under the iron rod of TV chat shows
Talk show formats at conferences are at risk of becoming a method of controlling discussion and muffling awkward customers, says Martin Donovan MORE
Go the extra mile
Venues and destinations can be prone to losing sight of high standards of service. Sherie Ng tells how your suppliers can be encouraged to exceed client expectations MORE
How to engage with millennials
Carly Lewis looks at what it takes to foster loyalty with Generation Y employees MORE
Meetings industry millennials launch online community
Trio of young event professionals create Meetings + Millennials network, aiming to boost connectivity, foster learning and create a voice for the industry’s future leaders MORE
PCMA institute unveils white paper on digital events
The Power of Digital Events report offers insights into adult learning, virtual and hybrid events as engagement strategies, and the value of second screen technology MORE
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EXPERTISE
Brand loyalty and B2B events from Starwood to Marriott
Xue Ying Mei on her loyalty scheme roles, from working with Hewlett-Packard’s sales distributors to B2B loyalty and events with Marriott MORE
OPINION
Beware of pirates lurking on the high seas of teambuilding
David Simpson warns of ideas being copied and sold at knockdown prices as employee engagement catches on MORE
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