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Home >  OPINIONGold standard for business meetings and events
Gold standard for business meetings and events
Geoff Donaghy says Australia is on the cusp of a new era as the knowledge economy, an impressive visitor experience and top-class F&B is based around a new venue called ICC Sydney

21 Nov 2016

Sydney is an iconic global city, and with the opening of International Convention Centre Sydney (ICC Sydney) now just around the corner, it is set to become the industry’s gold standard for business meetings and events.

ICC Sydney will be Australia’s premier integrated convention, exhibition and entertainment precinct and a venue that provides the ultimate in quality and choice for the world’s leaders and thinkers, to meet, collaborate and innovate.

Sydney is enjoying a concerted push by the city’s different government agencies and stakeholders, including destination marketing organisations, hotels, and production companies, to develop a robust infrastructure framework and deliver a seamless experience for visitors – from the moment they arrive in the city to the second they leave, no matter how brief their trip.

Read more on ICC Sydney’s preparations for the big opening

ICC Sydney’s central location also ensures any meeting and events delegates are immersed in the local culture and able to capture an authentic Sydney experience.

The AU$1.5 billion venue is positioned at the core of an unprecedented urban revitalisation, which is creating seamless connectivity from the precinct through to the city’s key hubs.

Smart city
This smart city integration also bolsters meeting success by enabling delegates to readily connect with local intellectual talent. A thriving Central Business District is on the venue’s doorstep to the East; academic and startup hubs to the south; media, technology and cultural institutions to the West; and the new financial services district, Barangaroo, to the North.

Pre-opening dinner showcases ICC Sydney’s wow factor

Beyond having a distinguished research, scientific and technology communities, Sydney provides a bountiful choice of natural beauty spots, outdoor parks and gardens, music, theatre, art, history, high-end retail, dining and entertainment outlets.

Aussie bush
A wide selection of aquatic activities and sandy beaches are available across the greater Sydney region. There are also endless regional nature trails and the iconic ‘Aussie bush’ experiences to explore for pre- and post-event touring.

If you wish to experience event excellence in the heart of a dynamic city, there is truly no better destination than Sydney.

Geoff Donaghy is CEO of ICC Sydney and president of AIPC (International Association of Convention Centres)

Tags :
ICC Sydney   Sydney  

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