Search China & Thailand Venues
Mix 中国会议
策划目录
   
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  EXPERTISEValue, timing and CSR
Share
Value, timing and CSR
Take into account three crucial issues before approaching sponsors, says events specialist Roy Ying

29 Jun 2018

LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management specialist.

• An event’s commercial value – Sponsors can choose to spend their budget on any number of promotional activities, sponsor-ing an event is just one of many options. You need to research your attendee’s profiles to make sure they match your prospective sponsor’s target customers.   

• Timing – Budgeting cycles are important. If a company ends its financial year on December 31, for example, its budget planning is likely to start around or just after the summer holidays. This is usually the time budget holders will look at sponsorship proposals.

• Corporate social responsibility – The CSR departments of many listed companies often need new projects to showcase their community investment, especially when it’s time to produce a sustainability report. It’s just a matter of whether your event matches their corporate values.

This column is part of MIX's August-September Spotlight feature – click here for the full story


Roy Ying is an event and association management specialist and former head of communications and external affairs with the Royal Institution of Chartered Surveyors, North Asia

 

 


Tags :
event planning   sponsorship  

LEAVE A COMMENT
0 Comments
More EXPERTISE  articles
5 tips to maximise your time at AIME
11 Dec 2018
Prepare for millennials and more
5 Dec 2018
Pioneering a blockchain disruption
4 Dec 2018
The business of helping
3 Dec 2018
Finding a haven in Vietnam
20 Nov 2018
Tips for successful networking
23 Oct 2018
MORE
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About MixMeetings.com | Site map