Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  EXPERTISEValue, timing and CSR
Value, timing and CSR
Take into account three crucial issues before approaching sponsors, says events specialist Roy Ying

29 Jun 2018

LOOK at these three areas carefully before approaching any potential sponsor, says Roy Ying (left), an event and association management specialist.

• An event’s commercial value – Sponsors can choose to spend their budget on any number of promotional activities, sponsor-ing an event is just one of many options. You need to research your attendee’s profiles to make sure they match your prospective sponsor’s target customers.   

• Timing – Budgeting cycles are important. If a company ends its financial year on December 31, for example, its budget planning is likely to start around or just after the summer holidays. This is usually the time budget holders will look at sponsorship proposals.

• Corporate social responsibility – The CSR departments of many listed companies often need new projects to showcase their community investment, especially when it’s time to produce a sustainability report. It’s just a matter of whether your event matches their corporate values.

This column is part of MIX's August-September Spotlight feature – click here for the full story

Roy Ying is an event and association management specialist and former head of communications and external affairs with the Royal Institution of Chartered Surveyors, North Asia



Tags :
event planning   sponsorship  

More EXPERTISE  articles
Charting ocean meetings
9 Apr 2019
Three ways to keep us all happy
30 Mar 2019
Get-ting a global hat trick
26 Mar 2019
IBTM China: what to expect
4 Mar 2019
GBA whets organiser appetites
25 Feb 2019
5 tips to maximise your time at AIME
1 Feb 2019
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map