Search China & Thailand Venues
Mix 中国会议
策划目录
   
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  CASE STUDIESMarriott motivates
Share
Marriott motivates
JW Marriott and Ritz-Carlton in Macau spared no effort for the first APAC gathering of the group’s regional top brass since the merger with Starwood

13 Nov 2017

Marriott International hosted a key Annual General Meeting Conference and Gala Dinner at JW Marriott Hotel Macau for the first time. The two-day event in April was attended by 1,000 Marriott International managers, directors and vice presidents across APAC sales and marketing departments. 

Winning Pitch

The objective of this conference was to gather all keynote officers (regional directors, VP, CMO or above) from Marriott International, across the Asia Pacific region, to engage, connect and exchange ideas about regional properties. It also marked the first and largest GM conference following the merger of Marriott International and Starwood Hotels & Resorts Worldwide.

As the venue provider, JW Marriott Hotel Macau wanted to delight participants and celebrate the completed merger of the two hotel groups. Some of the latest quality services and JW Marriott amenities were brought out for the occasion.

In order to deliver a world-class experience and accommodate a large number of high-profile individuals, the conference was hosted in a banquet style at JW Marriott Hotel Macau’s grand ballroom with its pillar-less space of 1,920 sqm and ground-level access. Around 300 staff members were drafted in from both JW Marriott Hotel Macau and The Ritz-Carlton, Macau to ensure sufficient manpower for the large-scale event. 

Highlights

The biggest challenge was providing an “ultra-extraordinary experience” for top APAC executives from within the luxury hotel industry. Attention to detail was required in order to exceed their expectations as hoteliers. To ensure this was delivered, JW Marriott Hotel Macau took participants’ taste buds on a sensory, gourmet tour through an array of international delicacies prepared by 150 leading executive chefs from across the globe, all working under the Marriott International Group.

Organisers worked with renowned chefs such as Paul Lau from Tin Lung Heen at The Ritz-Carlton, Hong Kong, and Joel Bickford from The Gantry Restaurant, Pier One Sydney Harbour, Autograph Collection.

Another challenge was logistics management for such a large-scale event. As the gala dinner menu was created by several chefs at the same time, with a story behind each dish, the hotel was required to manage, execute and coordinate all of these different ideas into create one cohesive menu.

An unamed events company was assigned by Marriott’s regional office to ensure flawless conference setup, event rehearsal and tasting. Despite the challenges of logistics coordination, organisers made all the necessary logistics arrangements three weeks ahead of the event date.

Another highlight of the event was entertainment from the surrounding Galaxy resort.

Upshot

A spokesman for JW Marriott Hotel Macau said the team’s expansive efforts – from the carefully curated gourmet menu, to special touches such as the creative chef parade show – helped deliver an event that exceeded the guests’ expectations. In all, the conference considerably well received by the Marriott International Group and attendees.

As this had been the largest scale annual GM conference, JW Marriott Hotel Macau team plan to use the success of this two-day conference as a benchmark when handling future events of a such a scale, with similar profile of guests and delegates.

 

CHECKLIST

EVENT: AGM Conference and Gala Dinner

ORGANISER: Marriott International

VENUE: JW Marriott Hotel, Macau

ATTENDEES: 1,000 delegates

BIG MOMENTS: Co-ordination of banqueting operation; gala entertainment; first large-scale gathering of senior regional executives in JW Marriott Macau.

DATE: April 24-25, 2017


Tags :
Macau   Marriott  

LEAVE A COMMENT
0 Comments
More CASE STUDIES  articles
Sarawak turns delegates into warriors
13 Nov 2017
Marriott motivates
13 Nov 2017
Gunned down… how a night of terror unfolded
17 Oct 2017
Gunned down, but not out – Daryl Elliott Green
17 Oct 2017
Energising start to Hyatt’s ‘MEET 2017’
29 Sep 2017
P3 Space inspires innovation with brainstorming day
14 Jun 2017
MORE
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About MixMeetings.com | Site map