Incentive travel participants in India are more motivated by the programmes than their equivalents in the UK or US, a new report has shown.
The Participants’ Viewpoint of Incentive Travel: India, released by The Society for Incentive Travel Excellence (SITE) Foundation, measures the impact of incentive travel programmes in India and compares results from qualifiers who earned incentive travel awards against non-qualifiers who did not.
SITE president Rajeev Kohli (right) says the new research “provides valuable insight into factors important to the Indian audience so that planners can design programmes that deliver business results.”
The report – sponsored and conducted by market research firm tmf dialogue marketing India – continues a series launched in 2012, analysing incentive travel in the UK and US.
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The main findings of the report on India are as follows:
- 89 per cent of respondents viewed incentive travel as motivating or extremely motivating, compared with 77 per cent in the US and 72 per cent in the UK.
- 97 per cent said that incentive programmes made them feel appreciated.
- 80 per cent said the programmes made them feel loyalty to their company.
- Nearly half of respondents indicated that they see incentive travel as more valuable than other motivational tools, such as cash (33 per cent) or paid vacation time (25 per cent).
- 81 per cent said that the incentive travel reward let them experience something unique that they could not do on their own.
“As the tenth largest business travel market in the world, India is emerging as a strong market for incentive travel,” says SITE Foundation vice-president Tina Weede (left).
“This new study provides companies and planners a deeper understanding of how to design incentive programmes that engage and motivate participants in India to achieve higher levels of performance.”
The full report can be downloaded here.