Brand activation company Pico is hoping to streamline the end-to-end process for small businesses with a new exhibitor service platform.
E3 is an Online-To-Offline (O2O) exhibitor service platform dedicated to small- and medium-sized enterprises (SMEs). It is the company’s second such initiative, following the launch of P3 Space start-up incubator last year.
The E3 platform connects exhibitors, designers and fabrication contractors to “facilitate a seamless, cost-effective and higher-ROI end-to-end process for the large SME customer base”.
For exhibitors, E3 handles the entire process from request submission, selection of service providers’ pitches and contract signing, to trial and on-site fabrication.
The platform enables users to compare quotes, view and update the progress of their projects and offers around 1,000 free design templates.
E3 has also been designed to improve the efficiency of the exhibition stand design and production process.
The E3 team comprises exhibition specialists and professionals with strong start-up entrepreneurial, finance and technology backgrounds.
In 2016, Pico launched a new start-up incubator facility, P3 Space, at its creative centre in Shanghai.
Part of the company’s “P3 Innovation” initiative, which promises to deliver new disruptive service offerings, P3 Space encourages innovation in the MICE industry by investing in start-ups.
Pico start-up facility to nurture MICE industry innovation