Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  BULLETINMelbourne Convention Bureau marks a new era
Melbourne Convention Bureau marks a new era
The organisation formerly known as the Melbourne Convention & Visitors Bureau has undergone a complete rebrand

20 Feb 2013

The city's convention bureau has a new name. The organisation, formerly known as the Melbourne Convention & Visitors Bureau, is now the Melbourne Convention Bureau (MCB).

"As part of our strategic business plan launched in May last year, we decided to go a complete rebrand in order to form a more holistic approach to our visual identity to assist us in creating clear and increased brand awareness, both domestically and internationally," said MCB chief executive Karen Bolinger.

The word "Visitors" is taken out to adequately reflect the organisation's core business. "We have to dissociate ourselves with leisure tourism, as MCB's sole responsibility is for the procurement of business events that attract delegates to Victoria," Bolinger explained, adding that "the new brand now clearly aligns us with our vision, mission and values".

Furthermore, the logo has been modernised, keeping the "M" silhouette but refreshing it with a vibrant and energetic red – adding colour gradients to create a spotlight effect and using a new, more  contemporary font.

MCB's new branding has now been rolled out across all colaterals. More details of the rebranding will be revealed next week during Australia's inaugural Business Events Week, which will be running concurrently with the annual Asia-Pacific Incentives & Meetings Expo (AIME).

Gigi Onag

Tags :
Convention Centre   Melbourne   Melbourne Convention Bureau  

More BULLETIN  articles
New faces as Get Global launches third edition
22 Jul 2019
Thailand exhibition wins secure kingdom top spot in Asean
16 Jul 2019
Brisbane lands Flight Centre’s 4,500-strong Global Gathering
16 Jul 2019
5G and digital art raising business events to new level
26 Jun 2019
Trade-show rivalry looks set to hot up with IBTM Asia Pacific
20 Jun 2019
Double joy as Tokyo secures two global conferences
17 Jun 2019
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map