Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  BULLETINMCI opens office in Hangzhou following joint-venture deal
MCI opens office in Hangzhou following joint-venture deal
MCI Hangzhou puts global PCO at heart of growth in tech-savvy east China and in the home of West Lake and Alibaba

20 Mar 2019

MCI has launched an office in Hangzhou – a city noted as one of the most attractive in China for leisure visitors and incentive groups, while also the home of e-commerce giant Alibaba.

MCI Hangzhou follows a joint venture partnership with two state-owned enterprises: Hangzhou Tourism Investment and Hangzhou Zhonghe Investment. The office will employ 10 people and, along with a new office in Lisbon, Portugal, represents a major step in MCI expansion.

With MCI China as majority shareholder, the new office will curate and create content to raise the profile of two of the company’s partners’ projects: Urban Constellation and Qianjiang Century Park.

Hangzhou, famous for the Unesco World Heritage sites of West Lake and Beijing-Hangzhou Grand Canal, is the capital of Zhejiang province in east China and the host city of the 2016 G20 Summit. The summit demonstrated Hangzhou’s ability to host large international conferences and the city is also preparing to welcome the 2022 Asian Games.

ICCA ranked Hangzhou next after Beijing and Shanghai between 2011 and 2015 and among the global Top 100 cities in 2015. Hangzhou is also a hotbed for internet and tech startup communities.

Oscar Cerezales, chief operating officer – Asia Pacific, MCI Group, said: “The new Hangzhou office is a strategic move for all partners to innovate value creation by taking on an indepth and collaborative end-to-end approach for all stakeholders.”

Frankie Gao, managing director, MCI China, added: “This joint venture is MCI China’s strategic development into second-tier cities by collaborating with domestic enterprises to engage local communities in co-creating platform and IP content.”

Florence Chua, who will head MCI Hangzhou as managing director, said the new joint venture would support the international activation of Chinese brands and companies based in the region. She said it would also help grow the communities around the partners’ property projects.

With the addition of the two new offices, MCI Group’s global presence has  grown to 60 offices in 31 countries and regions.


Tags :
Hangzhou   MCI  

More BULLETIN  articles
IBTM brings Technology Zone to Beijing show
13 Jun 2019
Waterfront landmarks signal dawn of a new era in Busan
5 Jun 2019
MIX-ILEA Forum returns with green business panel at expo
22 May 2019
Diplomatic ties, Silk Road and niche travel spur Chinese buyers
21 May 2019
Festivalisation shares top billing as event industry experts gather
17 May 2019
Italy follows Belt & Road with largest stand at ITB China
16 May 2019
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map