Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  BULLETINFestivalisation shares top billing as event industry experts gather
Festivalisation shares top billing as event industry experts gather
Tencent, Jack Morton, Pico+ and UFI among organisations speaking at HKECIA conference

17 May 2019

EXPERTS from Jack Morton, Pico+, internet giant Tencent and others will share insights on event technology and the ‘festivalisation’ trend when Hong Kong Exhibition & Conference Industry Association (HKECIA) gathers on June 6.

The association’s annual dinner is preceded by a conference at Hong Kong Convention & Exhibition Centre where seven leading figures in the region’s business events industry will take part in presentations and panel discussions.

The topics arise from a survey the HKECIA carried out among members seeking to identify the issues they felt were the most important, namely:

  • The increasing importance of technology in creating smart events, and
  • Festivalisation of events – the changes required to create lively and engaging attendee experiences so that visiting a trade exhibition or convention becomes not only a necessity, but also an enjoyable experience that is looked forward to and recommended to peers.

Experts who have been invited for the conference, which starts at 3:45pm, June 6, are:

  • Ian Chan, Senior Director, Business Development, International Business Group, Tencent
  • Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong
  • Michelle Cao, Founder and CEO, VPhoto
  • Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus Advisory; Founder & CEO, WeMeet
  • Sarah Williamson, Vice President & Creative Director, Jack Morton
  • Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong 
  • Mark Cochrane, UFI Regional Manager, Asia Pacific.

More BULLETIN  articles
Double joy as Tokyo secures two global conferences
17 Jun 2019
Thailand’s TIME 2019 pledges togetherness and subsidies
17 Jun 2019
Singapore’s Nancy Tan takes VP role at World PCO Alliance
17 Jun 2019
IBTM brings Technology Zone to Beijing show
13 Jun 2019
Waterfront landmarks signal dawn of a new era in Busan
5 Jun 2019
MIX-ILEA Forum returns with green business panel at expo
22 May 2019
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map