Search China & Thailand Venues
Mix 中国会议
Sign in / Register
Magazine / Newsletter
Home | Bulletin | Destinations | Venues | Ideas | Case studies | Opinion | Expertise | Show off
Home >  BULLETINFestivalisation shares top billing as event industry experts gather
Festivalisation shares top billing as event industry experts gather
Tencent, Jack Morton, Pico+ and UFI among organisations speaking at HKECIA conference

17 May 2019

EXPERTS from Jack Morton, Pico+, internet giant Tencent and others will share insights on event technology and the ‘festivalisation’ trend when Hong Kong Exhibition & Conference Industry Association (HKECIA) gathers on June 6.

The association’s annual dinner is preceded by a conference at Hong Kong Convention & Exhibition Centre where seven leading figures in the region’s business events industry will take part in presentations and panel discussions.

The topics arise from a survey the HKECIA carried out among members seeking to identify the issues they felt were the most important, namely:

  • The increasing importance of technology in creating smart events, and
  • Festivalisation of events – the changes required to create lively and engaging attendee experiences so that visiting a trade exhibition or convention becomes not only a necessity, but also an enjoyable experience that is looked forward to and recommended to peers.

Experts who have been invited for the conference, which starts at 3:45pm, June 6, are:

  • Ian Chan, Senior Director, Business Development, International Business Group, Tencent
  • Justin Choy, Managing Director and Lead Design Engineer, Creative Technology Hong Kong
  • Michelle Cao, Founder and CEO, VPhoto
  • Gu Xuebin, Chairman, IAEE Asia Council; Managing Partner, SINOPlus Advisory; Founder & CEO, WeMeet
  • Sarah Williamson, Vice President & Creative Director, Jack Morton
  • Gregory Crandall, Director of Brand Engagement, Pico+ Hong Kong 
  • Mark Cochrane, UFI Regional Manager, Asia Pacific.

More BULLETIN  articles
Organisers pray for ‘cooler heads’ after clashes grip HK
13 Aug 2019
MBEW unveils speaker line-up and effort against plastic waste
6 Aug 2019
4,000 Chinese incentive qualifiers heading to Brisbane
30 Jul 2019
Airlines missing out on corporate group travel: Get Global
30 Jul 2019
Singapore’s SACEOS to team up with Alibaba Cloud and WeChat
30 Jul 2019
New faces as Get Global launches third edition
22 Jul 2019
Terms & Conditions | Advertise | Subscribe | Privacy Policy | Contact Us | Directory | About | Site map