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Home >  BULLETINAngeline van den Broecke joins PCMA regional advisory board
Angeline van den Broecke joins PCMA regional advisory board
Kuala Lumpur Convention Centre’s sales and marketing director will help guide association’s growth in Asia Pacific and globally

18 May 2017

Angeline van den Broecke, director of sales & marketing at Kuala Lumpur Convention Centre, has been appointed to the Professional Convention Management Association’s (PCMA) Asia Pacific Advisory Board to help guide its global expansion.

Congratulating Angeline on her appointment, the centre’s general manager, Alan Pryor, said: “Angeline’s passion, professionalism and commitment to the business events industry has been rewarded with this wonderful achievement.

“She has a wealth of knowledge and experience from close to 20 years in the industry, including being heavily involved in the Malaysian Government’s National Key Economic Areas (NKEA) Lab process representing the business events industry. This culminated in the establishment of the Malaysia Convention & Exhibition Bureau (MyCEB) in 2009.

“Her experience will serve her well as a board member and then, undoubtedly help guide PCMA in achieving its regional and international goals.”

Van den Broecke commented, “The formation of [PCMA’s} regional board provides the perfect platform for us to generate greater exposure and awareness of Asia Pacific’s advancement as an important player in the global meetings industry.

“With this growth comes the need for access to education and professional development programmes that can strengthen the capacity of associations, bureaus, venues and more broadly, the business events industry supply chain. We see this advancement as an important part of conveying the value of the business events and this will in turn also benefit Malaysia and the centre.”

PCMA names Asia team to help regional push

PCMA chief operating officer, Sherrif Karamat (left), said: “The establishment of our new European, Middle East and Africa (EMEA) and the Asia Pacific, Regional Advisory Boards is a signal of our intent to become the predominant global association for the business events industry.

“We are grateful to the board members, who all have outstanding professional reputations, for accepting our invitation to share their expertise with us,” he said.

“We believe our advisory boards will help us refine our regional strategies and are very confident that the chosen members will guide us in our rollout of educational products and services that will benefit the business events industry.”

The PCMA has more than 6,500 members and 50,000 customers in 37 countries, and encourages innovation through “risk taking, research and data-driven decision making”

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